google analytics 4 Services

Google Analytics Use Cases


  •  Acquisition
How successful are your marketing efforts?
  •  Conversion
What does your customer journey to conversion look like?
  •  User behavior
How do your users move through your app or site from where they first land?
  •  Predict top spenders
Which marketing channels will help me find my top spenders?

Business Use Example

Customer Based Service Business
Your business objective is to grow revenue by gaining new customers.  Therefore, you want to measure leads to potential new customers coming from your website — how they're reaching your website, which ones are filling out the interest form, how valuable these leads are, and the average cost per lead.
E-Commerce
You sell sneakers on your website, and your business objective is to increase profit by focusing on promoting your most profitable shoes. To help achieve this, you want to see how many visitors are making purchases, which sneakers they’re buying, and which sales are the most profitable.

Uses of

Google Analytics Reports

Realtime Report
  • See whether a one-day promotion is driving traffic to your site or app
  • Monitor the immediate effects on traffic from a blog/social network post or tweet
Other Reports
  • Acquisition: Where are your customers coming from?
  • Engagement: Which content are your customers engaging with?
  • Monetization: What is your customers' shopping activity?
  • Retention: Are your customers coming back?
  • Demographics: Who are your customers?
  • Tech: What technology are your customers using?
Custom Dashboard Reports
This report includes interactive controls to modify the report such as date range and item name which automatically will display key analytics information 
The same type of report can be created for your business!

Prepare for the future with Google Analytics 4


In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy.

Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.

Without a modern measurement solution, you leave essential insights on the table that can impact your business. So now is the time to make Google Analytics 4 your cross-platform Analytics solution.

Google Analytics 4 is designed with your key objectives in mind — like driving sales or app installs, generating leads or connecting online and offline customer engagement.


Here are a few ways Google Analytics 4 can support your business:

Prepare for the future with Google Analytics 4 (continued)


Understand your customers across touchpoints


For example, UK-based fitness apparel and accessories brand Gymshark used Google Analytics 4 to measure across its website and app, allowing the Gymshark team to better understand how users moved through the purchase funnel. As a result, they reduced user drop off by 9%, increased product page clickthroughs by 5% and cut down their own time spent on user journey analysis by 30%.

Improve ROI with data-driven attribution

Use data-driven attribution to analyze the full impact of your marketing across the customer journey.  It helps you understand how your marketing activities collectively influence your conversions.  

Get greater value from your data

Machine learning generates sophisticated predictive insights about user behavior and conversions, creates new audiences of users likely to purchase or churn and automatically surfaces critical insights to improve your marketing.